7 Strategies to Handling Price Objection & Persuading Prospects

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7 Strategies to Handling Price Objection & Persuading Prospects.

No Business is not facing this Objection, actually it is the most common and the most objection have ever said … in addition of the steps in “ Go Beyond Objections in Six Steps “ below strategies will help you to go beyond Price objection .

1- Delay & Postpone

Delay price dissection till you demonstrate and explain the value and after this you can discuss price comparing to value you explained and how it is a reasonable price for the value prospect will get in return, like saying “ before price we need to absolutely be sure that (your choice, we are, the service/product) are right for you then we can come to price, so you will have the big picture including every thing”.



Don’t forget that you must make the value obvious and clear and link it with prospect needs or you will defiantly will lose … do it by any way you need( compare table, graphic, presentation, testimonials …etc.) but you have to make sure it is the right way that your prospect will understand by it clearly .
Some prospects just make the rivals very clear by tell you that X or Y is offering a lower price than you so why you are offering this high price ? … This prospect is giving you the most excellent chance to expose the value they are missing if they accepting X or Y’s offer that they will have in your’s so don’t miss it .

2- Break The Price Into Pieces

In the contrary of people how don’t like details and like to now the price “All In”, Some people just don’t like big numbers, and want to see a price not consists of many numbers aside, That’s why try to break down the price into small pieces, any way fits your business .

3- Compare Your Price To The Cheap Price In Hands

In this strategy you will compare the price VS price and value VS value, so you will ask prospect about the cheapest price that he/she have in hands and what it’s included and you will go on explain your price and value included and how it is important according to prospect needs and in contrary how the cheapest price is giving prospect too little than he/she needs to come out with one result which is “ The price that you offer is not high comparing with what it’s includes comparing with the cheap price prospect have which giving too less than you will give … so you fulfill more than the cheap price that prospect have in hands” .

4- Give Alternatives

You will use this strategy mostly when you find the prospect interesting in some features not all, so try to make them choice between alternatives like ( delivery in same day OR with in 3 days OR With in a week ) the point here is that you found out that your prospect care about having the cheapest regardless to time so you give him what needed so you can sell NOW and you offered the better quality too so in other case if prospect care about time he knows who to call… simply Strip out some elements of the package to bring the cost within prospect budget.

5- Focus On Needs VS Desired/Target Price




Usually most of prospects wants to buy diamonds with gold’s price, so you must focus on one thing simply : diamonds is not gold so if you need diamonds you have to pay it’s high price and don’t compare it with gold’s price that you don’t needed … you only have to make the prospect understands that his/her needs is linked to what you offer not to the cheap price he/she desired .

6- Make Payment Easiest Than Others

In this strategy you don’t focus on your value or any thing else, you put your strength the payment methods you offer even if you higher in price and less in value by arranging payment and scheduling it or accepting credit cards …etc.

7- Offer Secure

In this strategy too you will not focus on value or any thing else but securing the money that prospect will pay like offering money back guarantee, or long time grantee, maintenance grantee and free trail …etc.



If you as company or person did all this things with prospect and all fails, don’t waste your time but be smart and introduce the prospect to another colleague supplier who will pay you a commission for introducing him a ready sell lead .
Use this Strategies with the general Objection handling and Go Beyond objections always :)

If you liked this article, Share it … Hope to have your comments and Wish you Good Luck .


“ Glade to contact with you : mohammedezz@hotmail.com | https://www.linkedin.com/in/mohammedezzevolution/

Mohammed Ezz

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